Survey Landing Page + Print Marketing
UX/UI/Visual Design, Strategy, Graphic Design
Decision-makers on Nantucket Island needed to understand their population better - they knew, for example, that affordable housing and downtown parking were issues, but they didn't have solid numbers on the size of the problem. Thus this project had two major goals:
1. Get enough residents to fill out the Island Life Survey so that data scientists could analyze the results with high levels of accuracy; and
2. Create a pool of residents who would be willing fill out surveys as needed on various topics in the future: The Community Survey Panel.
In an effort to make sure that all island residents would be represented, all of the survey and marketing materials were created in 4 languages.
Coming from a marketing background, I proposed treating the Island Life Survey as not just an end unto itself, but also a funnel - residents would all be directed to the initial survey and then asked on completion if they wanted to join the panel for future surveys.
The project was a success: 3 times the expected number of residents responded to the surveys, and 1/3 of survey respondents agreed to join the Community Survey Panel.
Poster and Postcard Designs
Coming from a more academic background, stakeholders initially wanted to use a solid page of text on the poster highlighting their survey methodology and felt strongly that aerial, Google Maps-style shots of Nantucket Island should be on all of the print marketing materials.
I created the designs as requested, but also gave them the option of a design that would have more visual and emotional impact with a photo of a child on the island and less text. The difference was dramatic, and they ended up loving the connection that highlighted to residents why these surveys and making good decisions for the future were important.